Beastie
Background: Hospital environments constantly reminds sick children that there is something that separates them from others. It's not a space where they can worry about the things that a typical child would worry about.
Insight: Sick children are afraid of the same things that healthy children are afraid of.
Solution: The Beastie app provides an escape from the sickness where a child can take care of their fears, without constant reminders of their illness.
OOH posters in 3D where the monsters are in fluffy, waterproof fabric that you can touch.
OOH posters in 3D where the monsters are in fluffy, waterproof fabric that you can touch.
Team: Almy Kjellberg, Linnea Nirell, Nelly Therén.